There is a lot of great export potential for Cowpea both as a raw and modified product. In
terms of exporting the raw product there is great potential for sale to the general
population through grocery stores. Cowpea or as it is commonly referred to, “black-
eyed pea” is already a fairly well known food. It has been hailed by ‘Livestrong’ as being an
amazing food for a healthy lifestyle. Combining this prior knowledge of the products benefits
with a marketing campaign aimed at showing the value of importing the product from Nepalese
farmers could cause a great amount of sales. An example of a marketing technique for this may
be a ‘Fair trade’ sticker in which customers are assured that the farmer who is growing the
Cowpea is being paid fairly, as well or alternatively including some sort of organic label that
assures consumers of the organic methods of farming that were used to grow the product. By
using this type of marketing there is great potential for the sale of Cowpea in major
grocery stores, as well as in organic food stores.
Another amazing export potential would be to export Cowpea to companies who produce nutrition enhancement products. The
reasoning for this is that Cowpea has the ability to be processed into a protein isolate, by which scientists isolate the protein content
of Cowpea and create a concentrated protein by product of Cowpea [1]. This could then be used
and sold as a nutritional supplement via pill or powder form. With the fitness craze in developed countries
there is great potential for protein nutritional supplements. This protein isolate can also come in
the form of flour which could also be sold as a nutritional supplement and alternative to common
flour [2].
terms of exporting the raw product there is great potential for sale to the general
population through grocery stores. Cowpea or as it is commonly referred to, “black-
eyed pea” is already a fairly well known food. It has been hailed by ‘Livestrong’ as being an
amazing food for a healthy lifestyle. Combining this prior knowledge of the products benefits
with a marketing campaign aimed at showing the value of importing the product from Nepalese
farmers could cause a great amount of sales. An example of a marketing technique for this may
be a ‘Fair trade’ sticker in which customers are assured that the farmer who is growing the
Cowpea is being paid fairly, as well or alternatively including some sort of organic label that
assures consumers of the organic methods of farming that were used to grow the product. By
using this type of marketing there is great potential for the sale of Cowpea in major
grocery stores, as well as in organic food stores.
Another amazing export potential would be to export Cowpea to companies who produce nutrition enhancement products. The
reasoning for this is that Cowpea has the ability to be processed into a protein isolate, by which scientists isolate the protein content
of Cowpea and create a concentrated protein by product of Cowpea [1]. This could then be used
and sold as a nutritional supplement via pill or powder form. With the fitness craze in developed countries
there is great potential for protein nutritional supplements. This protein isolate can also come in
the form of flour which could also be sold as a nutritional supplement and alternative to common
flour [2].